Superbowl Ads : Dr Pepper Buys Its First Super Bowl Spot

For many years DR. Pepperr did not bother to have a superbowl advertisement, but this year they have decide to buy one. So we will see the Dr Pepper Superbowl Advertisement during the game.

The soft-drink maker's commercial for the big game will feature rocker Gene Simmons and his Kiss band mates. Mr. Simmons starred in a Dr Pepper Cherry ad campaign in March, which introduced Dr Pepper Cherry.
[drpepper0104] Dr Pepper Snapple Group

Gene Simmons, here in a 2009 spot, is in Dr Pepper's Super Bowl pitch.

Dr Pepper Snapple is jumping onto the gridiron as PepsiCo Inc.'s beverage brands take a break from the big game, ending a 23-year Super Bowl run. Dr Pepper will go head-to-head with beverage giant Coca-Cola Co., which has bought several ad slots during the game. One of Coke's spots will feature the Simpsons, people familiar with the matter have said.

Media buyers say some 30-second spots on the Super Bowl broadcast are fetching nearly $3 million although ad slots in later quarters are cheaper.

Did they take this opportunity since PEPSI decided not to have a superbowl ads this year ? MOre about superbowl 44 commercial here
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Categories: Super Bowl 44 Updates, Superbowl 44 Commercials